Become a B2X
certified strategist
As a B2X Certified Strategist, you’ll guide business owners to scale, systemize, and exit their companies using a battle-tested system built from 26 real exits and hundreds of transformations — while building a fulfilling practice, making a real difference, and finally living life on your terms.
Help businesses grow & exit.
Make an impact.
Help Others Scale & Exit Their Businesses
Learn the process, systems, and strategies to predictably scale businesses to reach their Custom Tailored Exits.
Create Additional Income Streams
Be able to generate additional income through working with businesses through their challenges and helping lead them to exit.
Become a Recognized Exit Planning Authority
Earn a credential backed by real exits and real results — setting you apart from every other coach or consultant in your market.
Help You Give Back to Your Community & Industry
Be in the position to rise with the tide and give back to small businesses in your sphere of influence by helping them grow.
A 4-Phase Detailed Playbook
How do you help businesses scale and exit?
We’ve figured it out — and simplified the process.
What You Get
Everything you need to operate as a B2X Strategist from day one — the system, the training, and the support to start serving clients with confidence.
- Access to the B2X System, 28 modules of value-packed training
- Access to exclusive Implementor training to understand how to apply the B2X System to individual clients
- Hands-on training from the B2X team who have helped hundreds of clients design and achieve their exits
- Dedicated technology, systems, sales strategies, and coaching to grow your client portfolio
What You Gain
Becoming a B2X Strategist changes how you work, who you serve, and the impact you make. Here’s what’s different once you’re certified.
- The ability to walk into any business and diagnose exactly what's holding it back from a successful exit
- A professional credential that instantly separates you from generalist coaches and consultants
- A practice model built around long-term client engagements — not one-off sessions
- Confidence to guide business owners through the most important financial decision of their lives
Your Path to Becoming a Certified Strategist
1
Step one
Watch the Webinar
See the B2X System in action, understand the Strategist opportunity, and decide if this path is right for you — on your own schedule.
2
Step two
Meet Our Team
We’ll have a conversation about your background, your goals, and whether we’re a good fit for each other. No pressure — just clarity.
3
Step three
Review the Opportunity
Get the full picture — investment, expectations, training structure, and support. Make a confident decision with everything on the table.
4
Step four
Attend Training & Launch
Complete your Strategist Bootcamp, earn your certification, and start working with your first clients using the B2X System.
Why help businesses Exit?
$10T+
Business Assets Changing Hands by 2030
58%
Of Owners Have No Transition Strategy
12M
Boomer-Owned Businesses Need Exit Plans
$4.9T
In M&A Deal Activity in 2025
This Certification is For...
Business Coaches
You already help business owners grow — now add the most comprehensive exit planning system in the market to your toolkit.
This includes:
- Executive and leadership coaches
- Performance and mindset coaches
- Business growth coaches
- Coaches ready to move into business strategy
Business Consultants
You know how to solve operational problems — now deliver a full-spectrum system that takes clients from chaos to exit.
This includes:
- Operations and management consultants
- Marketing or sales consultants expanding scope
- Fractional executives and interim leaders
- Consultants wanting a high-demand specialization
Financial Advisors & CPAs
Your clients trust you with their money — now help them protect and maximize the value of their biggest asset: their business.
This includes:
- Financial planners serving business owners
- CPAs advising on valuation and succession
- Wealth advisors wanting to differentiate
- M&A advisors offering pre-exit preparation
Entrepreneurs & Former Operators
You’ve built and scaled businesses yourself — now turn that experience into a practice helping others do the same.
This includes:
- Former business owners seeking a next chapter
- Serial entrepreneurs ready to advise
- Operators who've exited and want to give back
- Corporate leaders moving into consulting
Why Become a B2X Strategist
Here’s what your career looks like once you’re certified.
Never Start From Scratch
Every engagement follows the B2X playbook. You’ll know exactly what to assess, what to recommend, and how to implement — across any industry, any size business.
Clients Who Stay For Years
The B2X model is built around long-term partnerships. As clients progress through each phase, they need you at every stage. Predictable income, deep relationships.
Trained By Practitioners
Your training comes from people who have built, turned around, and sold real businesses. 28 modules of in-depth, hands-on training plus live Bootcamp sessions.
Tools Ready on Day One
Assessment templates, diagnostic frameworks, client presentations, and deliverables — all built for you. Focus on clients, not building PowerPoints.
Massive Market Opportunity
12 million businesses. $10 trillion in assets. Fewer than one-third of owners have any plan. The demand for qualified Strategists is growing every year.
A Credential That Means Something
Backed by 26 real exits, hundreds of transformations, and a 20-year track record. Not just a certificate on the wall — a credential that carries weight.
You Won't Do This Alone
Access a community of fellow Strategists, ongoing training, and direct support from the B2X team. Ask questions, share wins, get help when you need it.
Stand Out in a Crowded Market
Other coaches offer motivation. Other consultants offer opinions. You’ll deliver a proprietary system with measurable outcomes. That’s a different conversation.
Work That Actually Matters
Every client is a business owner whose wealth, team, and family depend on the right exit strategy. You’ll help them protect what they’ve built.
THE REAL COST OF WAITING
Right now, the largest transfer of business ownership in American history is underway. Over 12 million businesses will change hands this decade. M&A deal value hit $4.9 trillion in 2025. And yet — 58% of business owners still have no exit plan.
The coaches and consultants who position themselves now will be the ones these owners turn to. The question isn’t whether the opportunity is there. It’s whether you’ll be ready for it.
THE B2X Story
Jason Sisneros has always been an entrepreneur. Years ago, he owned and operated three businesses that were on the ropes.
He did what most owners do — read books, attend seminars, hired consultants. None of it worked.
All three businesses failed at the same time, forcing Jason into bankruptcy. But instead of quitting, he got back on his feet and became a top performer for one of the world’s most renowned business and personal growth speakers.
For six years, Jason travelled the world, learning from the brightest minds in business. He filled three notebooks with systems, solutions, and strategies that would have saved his businesses — and could have propelled them to exit.
Jason purchased a failing home cleaning business and used everything he’d learned to turn it around — and eventually sell it for millions.
A friend saw the turnaround and asked if Jason could do the same for them. That question launched 20 years of consulting with hundreds of companies — turning around failing operations, building systems, and helping owners exit on their terms.
Now, all of those insights, systems, and hard-earned lessons have been distilled into one business operating system: The B2X System. This is what you’ll be certified to deliver.
Meet the Chairman
JASON SISNEROS
Jason Sisneros, known as America’s Business Architect, has spent over two decades building, turning around, and selling companies.
With a portfolio of nearly 30 businesses and hundreds of consulting clients, Jason is one of the most experienced hands-on exit strategists working with small and medium businesses today.
As the creator of the B2X System and the C.O.R.E. Four framework, Jason has helped business owners across every industry design their Custom-Tailored Exits — whether that means selling for millions, achieving total time freedom, or building a legacy that outlasts their involvement.
Now, through the B2X Strategist Certification, he’s equipping the next generation of coaches and consultants to bring this methodology to business owners in every market.
Upcoming Training Dates
Choose the Bootcamp date that works best for you and take the first step toward certification.
March 10–14, 2026
- Salt Lake City, UT
Limited Seats Available
June 16–20, 2026
- Salt Lake City, UT
Limited Seats Available
TAKE THE FIRST STEP TOWARD YOUR FUTURE IN EXIT PLANNING
The best way to learn if being a B2X Strategist is right for you is to see it in action.