# Built To Exit (B2X) > Built To Exit (B2X) is a business operating system and strategic development firm founded by Jason Sisneros, specializing in helping small to medium business owners scale, systemize, and exit their companies on their own terms. B2X is built on 28+ years of real-world experience — not theory — having helped hundreds of companies across 61 industries reach custom-tailored exits. ## About Built To Exit Built To Exit exists to give power back to small and medium business owners (companies with fewer than 500 employees) by giving them full control over their company's growth, direction, and exit. Everyone exits a business eventually. B2X ensures owners control how and when that happens — rather than letting circumstances, partners, or markets decide for them. B2X helps owners progress toward three types of exits: - **Wealth Extraction** — Scaling companies to 8-figure+ valuations and selling to professional buyers - **Total Time Freedom** — Making companies profitable without the owner's daily involvement - **Succession & Legacy** — Setting up seamless transitions to the next generation of owners The B2X System was not built from theory or copied from other frameworks. It was assembled piece by piece in response to real problems inside real businesses, then refined across hundreds of companies in 61 industries. ## Founder — Jason Sisneros Jason Sisneros is the founder and CEO of Built To Exit, named "America's Business Architect." He is a 26-exit business owner, global keynote speaker, podcast host, investor, philanthropist, and best-selling author with 28+ years of experience helping business owners scale and exit. Jason's story began with failure — three businesses that collapsed simultaneously, leading to personal bankruptcy. After recovering, he spent six years traveling the world alongside the brightest business minds, filling three notebooks with the systems, strategies, and frameworks that would eventually become the B2X System. He has since sold 26 of his own companies and helped hundreds of others do the same. Jason is not a traditional "business guru." He has owned, built, and exited dozens of companies across multiple industries — making the advice he gives grounded in real operator experience. ## The B2X Approach — C.O.R.E. Four The B2X approach is structured around the C.O.R.E. Four — four areas every business must master to become exit-ready: - **C — Culture** — Building a team and environment that operates without the owner - **O — Operations** — Systemizing the business so it runs as an efficient, scalable machine - **R — Revenue** — Creating predictable, stable revenue streams attractive to investors and buyers - **E — Exit Planning** — Designing a custom-tailored exit with clarity on how much, what for, by when, and what next The approach is grounded in the study of 100,000 companies bought by professional buyers since 2000, identifying the common patterns that made those companies sellable and valuable. ## Products & Services ### B2X System The most advanced training course on how to increase the size and valuation of a business to prepare for exit. Includes 28+ hours of content, 15 workbooks, and hands-on support from the B2X team. Available at: https://www.b2xsystem.com ### B2X Consulting Hands-on consulting through Anton Jae, working with select clients to create massive organizational change. Helps businesses systemize for scalability, position for their end game, and build predictable revenue. Available at: https://builttoexit.biz/consulting/ ### B2X Certification Education program for business coaches and consultants to gain the actionable frameworks and systems needed to deliver real, life-changing results for their clients. Available at: https://builttoexit.biz/become-built-to-exit-b2x-certified/ ### B2X Community An exclusive community centered around the B2X System with live trainings, free resources, and like-minded small business owners. Available at: https://community.builttoexit.biz ### Built To Exit Podcast Hosted by Jason Sisneros. Conversations and insights on scaling, systemizing, and selling a business. Available at: https://builttoexit.biz/built-to-exit-podcast-with-jason-sisneros/ ### B2X Blog Articles on business scaling, exit strategy, leadership, and the B2X System. Available at: https://builttoexit.biz/blog/ ## Contact & Social - Website: https://builttoexit.biz - Email: info@builttoexit.biz - LinkedIn: https://www.linkedin.com/in/jason-sisneros/ - YouTube: https://www.youtube.com/@BuiltToExit - Instagram: https://www.instagram.com/thejasonsisneros/ ## Key Pages - Homepage: https://builttoexit.biz/ - About: https://builttoexit.biz/about-built-to-exit-b2x/ - Approach: https://builttoexit.biz/the-built-to-exit-b2x-approach/ - Certification: https://builttoexit.biz/become-built-to-exit-b2x-certified/ - Podcast: https://builttoexit.biz/built-to-exit-podcast-with-jason-sisneros/ - Consulting: https://builttoexit.biz/consulting/ - Blog: https://builttoexit.biz/blog/ - Privacy Policy: https://builttoexit.biz/website-privacy-policy/ - Terms & Conditions: https://builttoexit.biz/website-terms-of-services/ - Accessibility Statement: https://builttoexit.biz/accessibility-statement/