032: 7 STRATEGIES FOR VALUING A BUSINESS without getting played

In this episode, Jason Sisneros dives deep into the complexities of valuing a business, outlining seven key strategies and explaining why preparing your company for an exit is crucial—whether you’re planning to sell, pass it on, or keep running it. He shares real-world examples and historical lessons, emphasizing the importance of controlling the price, timing, and terms of any future sale, while warning against common valuation pitfalls and industry hype. Listeners get practical advice for business owners thinking about their next big move and are encouraged to use tools and education to make smarter decisions.