How Levi’s Stitched Together a Comeback
For over a century, Levi Strauss & Co. had been the undisputed king of denim. Their iconic 501 jeans had become a wardrobe staple for generations of Americans, symbolizing durability, individuality, and a rebellious spirit. However, as the 1990s dawned, the company found itself at a crossroads, facing an existential crisis that threatened to unravel … Read more