Jason Sisneros 
Most owners chase revenue growth as the path to a bigger exit. More revenue, bigger business, bigger check. But two businesses with the exact same revenue (even the same profit) can sell for dramatically different prices. The difference isn’t how much they earn. It’s how reliably they’ll keep earning it. That’s revenue quality, and to … Read more
Ask most owners where the value of their business lives and they’ll point to revenue, customers, or their team. Almost none of them point to their operations. But when a buyer evaluates a company, the operations are where they look to answer the only question that really matters: does this business run on systems, or … Read more
You closed more deals last quarter. Revenue is up. The team is bigger than it has ever been. So why does everything feel harder? If you are a business owner generating $500K or more in EBITDA and you are still the person everything comes back to, you are living inside what we call the revenue … Read more
Most owners treat company culture as a soft topic… something that lives in the break room, not the financial statements. But how company culture affects business value is one of the most measurable things in your business. Culture shows up as turnover cost, lost productivity, and key-person risk, and every one of those has a … Read more
Most owners start thinking about selling their business about 12 months before they want to be out. That feels early. It isn’t. By the time selling is on your mind, the window to build the things that actually raise your valuation has usually already started to close. Effective exit planning for small business owners starts … Read more
Deals rarely die at the negotiating table. They die in due diligence weeks after the handshake, after the letter of intent is signed, and after the owner has already started planning what life looks like on the other side. In most cases, the cause isn’t price. It’s operational gaps the buyer uncovers that the owner … Read more
Every business owner asking how to sell their business eventually runs into the same wall: due diligence. It’s the phase where a buyer stops taking your word for anything and starts asking for proof. And the owners who aren’t ready for it either watch their deal collapse or watch their offer shrink by hundreds of … Read more
There Is No “Later” Exit. There Are Only Two Kinds. One of the most common things we hear from business owners is this: “I don’t want to exit right now. I want to exit later.” Later feels safe. It means you don’t have to think about it yet. The business is still yours, the decision … Read more
Most business owners think EBITDA is a straightforward calculation. Revenue minus expenses minus taxes, interest, depreciation, and amortization. Clean math. But when a buyer puts an offer on your desk, their EBITDA calculation almost never matches yours. The gap isn’t a mistake. It’s strategy. Your EBITDA reflects how you’ve run the business for your benefit. … Read more
Most business owners think enterprise value is just a fancy term for ‘what my business is worth.’ It’s not. Enterprise value is what makes your business worth buying in the first place. It’s the difference between owning a job and owning an asset. When a buyer evaluates your business, they’re not just looking at your … Read more