Jason Sisneros 
Socks. They’re a basic necessity, but let’s be honest, they can also be a source of frustration. Bunching, slipping, and constant wear-and-tear are all too common. David Heath and Randy Goldberg experienced this while volunteering at a homeless shelter in New York City. They noticed the homeless often lacked proper footwear, including socks. But the … Read more
“There’s magic in the water that draws all men away from the land, that leads them over hills, down creeks and streams and rivers to the sea.” —Herman Melville What happens if you start viewing success not as a battlefield but as a vast, unexplored ocean? That’s the core idea behind Blue Ocean Strategy, a … Read more
The Drunk’s Guide to Business Failure There’s an old story about a drunk stumbling through a dark alley, desperately searching for his lost keys. He shines his flashlight around, peering intently at the ground, muttering to himself. Finally, a policeman approaches and asks, “What seems to be the trouble?” “I lost my keys!” the drunk … Read more
On February 14th, 2021, writer and law professor Michael Perino wrote a Twitter thread about Bonne Maman, the French brand of jam and other sweet treats owned by Andros. The initial narrative captured hearts with its simplicity: an elderly woman expressing her gratitude to a corporation for sheltering her family during the Holocaust. This act … Read more
It started in 2012 with a blunt piece of advice from investor Peter Thiel, who, after dropping a cool $150 million on Airbnb, looked CEO Brian Chesky dead in the eye and said: “Don’t f* up the culture.” Chesky, a little surprised by the colorful language, dug deeper. Thiel explained he loved Airbnb’s culture, but … Read more
As an entrepreneur or business leader, your primary goal is to create an organization that not only survives but thrives at the highest level of excellence. However, many companies plateau at mediocre performance, unable to reach exceptional status. According to organizational psychologist Adam Grant, one key differentiator is identifying and cultivating “giver” employees – those … Read more
There’s a company in California with a unique approach to leadership that seems to be bearing results: Morning Star. Morning Star produces over two million tons of tomato products each year, from tomato sauce and ketchup to diced, whole peeled, and crushed canned tomatoes. But what really sets the company apart is its unusual corporate … Read more
Have you ever sat through a meeting that felt frustratingly circular? People rehash the same points, get lost arguing emotions instead of facts, or fail to generate any fresh ideas. Meanwhile, the clock ticks and you leave without making a decision. Edward de Bono felt your pain. That’s why the lateral thinking legend invented the … Read more
When Devon first started as a marketing manager at Carter Software Company, he noticed a need for more communication between teams that hindered productivity and output. The sales department often promised clients features and timelines the engineering team couldn’t deliver. Frustrated engineers would then blame marketing for overpromising without checking in with them first. To … Read more
In the early 2000s, Apple and Apple Corps, the company founded by The Beatles, engaged in a lengthy legal dispute over trademark rights related to Apple Computers and Apple Records. The conflict originated in 1981 when Apple Computers was a young startup. As they began achieving commercial success, The Beatles’ company Apple Corps filed a … Read more
