Jason Sisneros

You’re at a concert.  The curtain rises. The maestro bows and takes his place. As he opens the folder that holds his sheet music, you can tell he’s starting to panic.  The folder is empty…. He lifts his baton, and the orchestra starts to play.  For a minute or two, it sounds fine.  And then… … Read more

If you expect your journey as a business person to be a pleasant mountain hike — think again. For most entrepreneurs starting out, the business journey is more like a jungle expedition…on foot. Sometimes you’re crawling, sometimes you’re sprinting, and you never know what’s lurking in the bushes. Because the unexpected can happen so, well, … Read more

You’ve known for weeks this isn’t working out.  But you can’t bring yourself to cut the cord.  After all, you’ve invested so much into this.  You had dreams. And the thought of starting over scares the crap out of you.  It’s called the “Sunk Cost Fallacy.” The “Sunk Cost Fallacy” is a cognitive pattern that … Read more

In the annals of history, September 11, 2001, stands as a day of immense tragedy. The attacks on the World Trade Center and the Pentagon shook our world and our sense of security.  Yet, amid the devastation, stories of resilience and hope emerged. Today, as we face our own challenges, we can draw valuable lessons … Read more