Let’s talk about falling in love. No, not the rom-com kind –this kind may actually last longer for a lot of people. Just as love involves putting your partner’s needs before your own, successful businesses often find their greatest triumphs when they fall deeply in love with their customers’ outcomes. This isn’t about fleeting infatuation … Read more
As the politicians make their pitches about who gets your vote, both sides seem to have a lot to say about inflation and its causes. It’s a topic that hits close to home for all of us, affecting everything from our grocery bills to our business operations. But often, we’re missing the forest for the … Read more
Let’s talk about the wild ride that running a small business is these days. If you’ve been feeling like you’re on an economic rollercoaster, you’re not alone. The latest report from the National Federation of Independent Business’ (NFIB) small business optimism just dropped, and it’s giving us a real snapshot of what’s going on out … Read more
Many of my clients are growing increasingly worried about the unstable business climate. The market conditions have them on edge, and it’s no wonder why. We’ve seen inflation rates fluctuate wildly, supply chain disruptions persist, and interest rates climb to levels not seen in years. These gyrations in our economy are making it increasingly difficult … Read more
As we approach the upcoming election, businesses across the country are grappling with an atmosphere of political uncertainty. The potential for significant policy shifts, regulatory changes, and economic fluctuations looms large, leaving many leaders wondering how to prepare for the various possible outcomes. In times like these, having a structured approach to analyzing the potential … Read more
On my podcast, I consistently remind my listeners that successful businesses are built on understanding and fulfilling genuine market demands. Whether I’m interviewing industry experts or sharing my own insights, the message remains clear: to thrive in today’s competitive landscape, entrepreneurs must prioritize customer-centric approaches and constantly seek ways to better serve their target audience. … Read more
If you follow my podcast, “The Chairman Project With Jason Sisneros,” you know how passionate I am about a principle that is crucial for business success: the importance of systems and processes. Week after week, I’ve shared insights, stories, and strategies with my listeners, emphasizing how implementing solid systems can transform a struggling business into … Read more
The jolly visage of the Michelin Man graces tires, restaurants, and even furniture, a testament to the transformative power of a well-designed logo. This isn’t just about brand recognition; the Michelin Man, or Bibendum as he’s affectionately known, has become a cultural icon, influencing travel, dining, and even design for over a century. His story … Read more
For over a century, Levi Strauss & Co. had been the undisputed king of denim. Their iconic 501 jeans had become a wardrobe staple for generations of Americans, symbolizing durability, individuality, and a rebellious spirit. However, as the 1990s dawned, the company found itself at a crossroads, facing an existential crisis that threatened to unravel … Read more
In the early 1980s, Burt Shavitz was living a simple life as a beekeeper in rural Maine, far removed from his earlier career as a photojournalist in New York City. One day, he gave a ride to a hitchhiker named Roxanne Quimby, an artist who had also left city life behind and embraced a back-to-the-land … Read more
