Your Personal Brand: The Superpower You Never Knew You Had

brand

What is a Personal Brand? (No, It’s Not a Tattoo) Let’s say you wake up tomorrow and you’ve developed superpowers. Are you the Iron Man type – all flash, snark, and billion-dollar tech? Or more of a Captain America – old school values with a modern twist? Or maybe you’re the Phantom –dark and mysterious, … Read more

THE TESLA ROBOTAXI: A Deep Dive into Elon Musk’s Leadership Style

elon musk's robotaxi

Elon Musk, the entrepreneur behind SpaceX, Tesla, and X (formerly Twitter), has once again expanded his portfolio of revolutionary ventures with the announcement of the Tesla Robotaxi. The latest project is another example of Musk’s remarkable ability to lead multiple groundbreaking companies simultaneously. His trailblazing project, unveiled at a recent event near Los Angeles, represents … Read more

Businesses That Survived Hurricane Helene Show Us Why ‘Built to Exit’ Matters

Hurricane Helene, a storm described as the worst to hit the region, has left a trail of destruction in its wake. The devastation is immense, with homes reduced to rubble, roads impassable, and power lines down across the affected areas. The human toll is equally heartbreaking, with hundreds missing and feared dead. In the face … Read more

Consumer Confidence Crash: The Case for Building an Exit-Ready Business

consumer confidence

It’s no secret that the economy has been a bit of a rollercoaster lately. And the latest news isn’t great: consumer confidence just took a massive dive. This means people are feeling less optimistic about the future, and that can have a ripple effect on businesses. The Conference Board, a leading business research organization, just … Read more

Business As a Launchpad To Space: The Jared Isaacman Story

Jared Isaacman

On September 12, 2024, Jared Isaacman, not your typical astronaut,  completed the first private spacewalk, and history was made. Now, you may ask, “Who’s Jared Isaacman… and why are you writing about him? Well, Isaacman’s journey from a basement startup to the edge of space is the perfect embodiment of the Built To Exit strategy. … Read more

Love is in the Details: How Warby Parker’s Attention to Customer Needs Drives Success

Falling in love with the outcome of your customers

Let’s talk about falling in love. No, not the rom-com kind –this kind may actually last longer for a lot of people. Just as love involves putting your partner’s needs before your own, successful businesses often find their greatest triumphs when they fall deeply in love with their customers’ outcomes. This isn’t about fleeting infatuation … Read more

Small Business Optimism: Riding the Economic Rollercoaster

Let’s talk about the wild ride that running a small business is these days. If you’ve been feeling like you’re on an economic rollercoaster, you’re not alone. The latest report from the National Federation of Independent Business’ (NFIB) small business optimism just dropped, and it’s giving us a real snapshot of what’s going on out … Read more

Join Our Exit Insider Newsletter