Knowing When It’s Over: Escaping The Sunk Cost Trap
You’ve known for weeks this isn’t working out. But you can’t bring yourself to cut the cord. After all, you’ve invested so much into this. You had dreams. And the thought of starting over scares the crap out of you. It’s called the “Sunk Cost Fallacy.” The “Sunk Cost Fallacy” is a cognitive pattern that … Read more