When Indra Nooyi returned to her native India in 2007, newly appointed as PepsiCo’s CEO, she noticed something deeply moving. At every turn, people congratulated not Indra herself but her mother, recognizing her role in nurturing Indra’s journey to success.
This awakened something in Indra. She realized that behind every leader, there are often unseen forces – parents, spouses, partners – quietly making sacrifices. She was determined to honor these unsung heroes at PepsiCo, too.
So began an impassioned decade-long mission. Indra made it her duty to personally write hundreds of heartfelt letters sent to parents and spouses across her senior leadership team and wider staff, acknowledging their selflessness and applauding their courage to stand behind their loved ones as they strove for greatness.
This seemingly small act of gratitude reverberated through the company. It forged deeply emotional connections. Indra received moving notes and gifts in return. Her team felt truly seen and appreciated– their commitment, validated.
Indra Nooyi’s actions in acknowledging and expressing gratitude to the parents of her senior leadership and employees at PepsiCo showcase a high level of emotional intelligence, creating a deep level of loyalty and emotional connection within PepsiCo’s culture.
What is Emotional Intelligence?
Emotional Intelligence involves recognizing and understanding one’s own emotions, as well as being attuned to the emotions of others.
EQ encompasses four main components:
- Self-awareness – The ability to recognize your own emotions and understand your tendencies, strengths, and blind spots. Self-aware people have a clear picture of their values and goals.
- Self-management – Handling emotions so they facilitate rather than hinder. This means managing stress, controlling impulses, and persevering through challenges.
- Social awareness – The ability to empathize and consider other perspectives. Socially aware people are attentive to emotional cues and dynamics in groups.
- Relationship skills – Using awareness of your own emotions and those of others to communicate clearly, listen actively, resolve conflicts positively, and influence people.
Why is Emotional Intelligence So Important for Leaders?
Leadership is about getting work done through other people. EQ enables leaders to motivate, provide feedback, delegate, and build trusting relationships that bring out the best in employees.
Research shows that emotional intelligence, rather than raw intelligence, is what distinguishes outstanding performers. Skills like self-control, empathy, and teamwork drive results.
The Research on EQ and Success
Decades of research underscores that emotional Intelligence is a critical ingredient for outstanding performance and effective leadership. Often it is more influential than IQ or technical expertise alone.
A large-scale study from the Hay Group looked at over 200 global companies and 3,871 executives and mapped their EQ competencies.
The results showed that the executives strongest in emotional Intelligence were far more likely to succeed in leadership roles. Specifically, the executives who scored highest in EQ skills like self-awareness, empathy, conflict management, and teamwork were much more likely to exceed performance expectations and lead highly productive teams.
Nearly 90% of the leaders who had the strongest combination of EQ competencies had top performance reviews. In comparison, just 1 in 20 leaders who struggled most with emotional Intelligence were rated as effective by their supervisors and direct reports. Their difficulty managing emotions, connecting with others, or resolving conflicts severely hampered their leadership capabilities.
The Hay Group’s comprehensive study powerfully demonstrates that strengths in EQ areas like relationship management, communication, and self-control differentiate the most successful leaders from the rest. Developing emotional Intelligence tends to be the “secret sauce” for effective leadership in today’s people-oriented business environment.
Emotional Intelligence, Like Cognitive Intelligence, Can Be Further Developed:
- Practice self-reflection
- Watch your inner dialogue
- Observe others’ emotions
- Listen attentively
- Seek feedback
- Manage stress proactively
- Increase empathy
- Suspend judgment
A Soft Skill With Hard Results
Indra Nooyi’s open and uplifting leadership inspired PepsiCo employees to soar to new heights. As Michael Milken of the Milken Institute put it, “You cannot [only] be involved with the charity on weekends and run the business during the week.”
With simple yet impactful gestures like writing letters to employees’ parents, Indra showed she valued her people as whole human beings – not just workers. This emotional intelligence built bonds of trust and catalyzed performance.
During Indra’s tenure, PepsiCo transformed. An aging brand was infused with new vim and vision. Net profits fizzed from $2.7 billion to $6.3 billion. All while navigating a rapidly changing landscape that left many giants flat.
When Indra invested in emotional quotients across PepsiCo, the whole organization reaped the rewards. Employees felt seen, heard, and appreciated for their whole selves. In turn, their engagement and innovation skyrocketed.
Indra proved that emotional intelligence isn’t “soft stuff.” It enables hard results. When leaders honor human stories with compassion and purpose, they elevate the collective spirit. Teams unite and thrive, energized by the knowledge they have a captain who cares.
Her wisdom underscores a deep truth – with emotional quotient as the fuel, the heights an organization can reach are limitless.